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Course Outline

Course outline for Hospitality Marketing One, Winter 2016 (PDF)
2015-2016_MKT2235

Course Section Information for Hospitality Marketing One, Winter (2016) MKT2235 CSI Winter 2016

Hospitality Marketing 1 – Winter 2016

WEEK MODULES/CHAPTERS
1 Introduction to Marketing 1 Course Outline
Shapes Exercise
Introduction to TBL
Team Selection
2 Module 1: Chapters 1 and 2
IRAT and TRAT Team Result and Mini Lecture
5%
3 Case 1: Sojourn in Jamaica
Team discussion
5%
4 Module 2: Chapters 3 and 4
IRAT and TRAT Team Result and Mini Lecture
5%
5 Segmentation Game
Positioning Exercise
6 Case 2: Hedonism ll (or Rideau Golf Case)Team discussion 5%
7 Module 3: Chapter 1 (Competition)
IRAT and TRAT Team Result and Mini Lecture
5%
8 Case 3: Empire Szechuan Team Discussion
9 Module 4: Chapters 7 and 8
IRAT and TRAT Team Result and Mini Lecture
5%
10 Case 4: Lone Star Texas Grill Case
Team discussion
11 Module 5: Chapter 5
IRAT and TRAT Team Result and Writing Mission Statement and SWOT Analysis
5%
12 Writing Objectives and Strategies
Planning at the Westwind Resort Mission Statement
5%
13 Case 5: Planning at the Westwind Resort class 15%
14 Final Exam Review
15 Final  Exam 25%

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Ian W McVitty

Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C

Creative Commons Licenced

Creative Commons License
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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