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Budget Competition, Differentiation, General Competition, Module 3, Product Category, Product Form

Empire Szechuan Case

In addition to preparing notes on the Empire Szechuan case this week, every student should be able to create a positioning map. Since Empire Szechuan re-positioned itself, watch this video for a suggestion on where the restaurant should go on the map!

About Ian W. McVitty

Teacher, Academic Advisor and Learner.

Discussion

8 thoughts on “Empire Szechuan Case

  1. Thank you for this, helped a lot. See you Friday.

    Liked by 1 person

    Posted by Kimberley McCullough | October 21, 2014, 4:59 pm
  2. Awesome, can’t wait to try it in class

    Liked by 1 person

    Posted by Liam Conroy | October 21, 2014, 11:50 pm
  3. Liam,
    You can try it out before class, by clicking the link in Assignments> Case Discussions 🙂
    Ian

    Like

    Posted by Ian W. McVitty | October 22, 2014, 12:04 am
  4. sooo helpful thank you 🙂

    Liked by 1 person

    Posted by Nikki Smith | October 23, 2014, 9:38 pm
  5. just for clarification; should we put empire szechuan’s star in the position before or after he re-positioned himself?

    Liked by 1 person

    Posted by Anonymous | October 24, 2014, 2:02 am
  6. Empire Szechuan should be placed after he repositioned….with the new menu.

    Like

    Posted by Ian W. McVitty | October 24, 2014, 2:30 am
  7. as the price range is not given very clearly for any of the restaurants should i assume the range as per the service provide from whatever is given and i understand?

    Liked by 1 person

    Posted by Anonymous | October 24, 2014, 3:27 am
    • Great question. Yes, you re correct. You use clues in the guess to guess at the prices. You know that two restaurants have similar prices, since it is mentioned. Also there is a price point for another restaurant given.
      The rest is guesswork based on the clues. 🙂
      Good luck

      Like

      Posted by Ian W. McVitty | October 24, 2014, 5:45 pm

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Ian W McVitty

Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C

Creative Commons Licenced

Creative Commons License
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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