Here is a very simple video which explain the answer to my question. Can you think of examples from your own experience?
That explains a lot about the clusters’ that establishment develop. But now I want ice cream.
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It is a very simple explanation. Imagine all the restaurants on Elgin Street or Preston. The cluster creates a destination.
This actually makes a lot of sense! Not only are they close but they have an idea of what other stores or restaurants are offering, specials they are promoting and how they can one up the competition to attract more customers.
I know from personal experience when working at a fast food restaurant, we were always surrounded by other fast food places which offered basically the same items we did and then you would go a few blocks away and there would be nothing. It never made sense until now!
Have you ever been to China Town or Little Italy? There are clusters of restaurants based on culture, which makes it even more interesting 🙂
I haven’t been to China town and have only ever drove through Little Italy. And I’ve lived in Ottawa all my life so I really should at some point 😛
Rachael, If you go to China Town, take a quick look at So Good. It is a tiny restaurant…perhaps 40 seats. It is always full.
Now think about Empire Szechuan. Was it necessary to expand when his 70 seats were not full ?
There have an korkean food restaurant at 134 Nelson Street near Rideau center, my friends and I always call them to book seats b/c it will be full of people and waiting there for a long time, and sometimes the seats are all booked when we called them..even it only have 80 seats and in the corner of somewhere, even it closed on Monday and you need pre-order 5 hours in advance if you want to order one of the dish. I think people will complain why they don’t open a bigger one or extend it, but it is a good way to win the competition..
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