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defensive strategies, Imitative strategies, Module 4, Proactive strategies, Product life cycle, Reactive strategies, Uncategorized

Imitative Strategy

This strategy is used all the time in our industry. Everyone copies competitors, but the idea of Imitative Strategies is to copy and improve. Not only does McDonald’s copy Starbucks, they even copied their advertising. See the similarities?

About Ian W. McVitty

Teacher, Academic Advisor and Learner.

Discussion

One thought on “Imitative Strategy

  1. HAHA, Please read last part of the post on the McDonald’s ad.

    Like

    Posted by Kimberley McCullough | October 30, 2014, 1:22 am

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Ian W McVitty

Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C

Creative Commons Licenced

Creative Commons License
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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