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Empire Szechuan Case

In addition to preparing notes on the Empire Szechuan case this week, every student should be able to create a positioning map. Since Empire Szechuan re-positioned itself, watch this video for a suggestion on where the restaurant should go on the map!

In week eight you need to:

1) Read the Empire Szechuan case carefully.

2) Note strengths and weaknesses of all restaurants

3) Prepare your positioning map.

4) Bring your notes to class

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ian McVitty

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Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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