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How can a hotel position itself?

Positioning helps to create an image in the mind of the consumer.

Almost every element of the Marketing Mix can be used to position a business……advertising is a common way. Here is an example of Marriott uses to create an image. So what words come to your mind after viewing the ad? How is this hotel different?

In week five you need to:

1) Review notes on Module 2

2) Complete Key Word Sentences for all three handouts in Module 2 ( the third handout Positioning, and is part of the module despite reference to Module 4. Sorry)

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ian McVitty

Email: ian.mcvitty@algonquincollege.com
Phone: (613) 727-4723 ext 5225
Drop By: H204C
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Friday 1-2 pm
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Moira McDonald

mcdonam@algonquincollege.com
Phone: (613) 727-4723 ext
Drop By: H204C
Office Hours:
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Tuesday 2 - 4pm
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Karen Wood

Karen Wood
Email: woodk@algonquincollege.com Phone: 613 236-8452 ext 500 Office Hours : By appointment. Shape: Circle/Squiggle

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Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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