Positioning helps to create an image in the mind of the consumer.
Almost every element of the Marketing Mix can be used to position a business……advertising is a common way. Here is an example of Marriott uses to create an image. So what words come to your mind after viewing the ad? How is this hotel different?
1/In your handout for module 2 (Positioning) plot quality of burgers against price for the following:
McDonald’s – M
Burger King – B
Wendy’s – W
Harvey’s – H
The Works – T
2/If you were opening a fast food restaurant tomorrow, how would you position it on your map? Would it fill a gap or would you place your restaurant close to one the competitors?