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Starbucks- Differentiation?

tp-starbucks-cp-306-6190841We discussed about differentiation in hospitality industry and about having competitive edge over other companies. This week Starbucks Canada announced that they would offer wine, beer and tapas by year’s end.

Please read more about it by visiting: http://www.thestar.com/business/2015/02/04/starbucks-canada-to-offer-wine-beer-and-tapas-by-years-end.html

Do you really think that it would benefit them by positioning themselves different from other coffee chains? Are they really gaining competitive edge over others? Your thoughts and comments are welcomed :)

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Anuj Miglani

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Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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