In addition to preparing notes on the Empire Szechuan case this week, every student should be able to create a positioning map. Since Empire Szechuan re-positioned itself, watch this video for a suggestion on where the restaurant should go on the map!
Here is a very simple video which explain the answer to my question. Can you think of examples from your own experience?
The ability to identify competition is an important skill to master in MKT2235. Open your notes and follow along as you watch this short explanation on the four types of competition.