1/In your handout for module 2 (Positioning) plot quality of burgers against price for the following:
McDonald’s – M
Burger King – B
Wendy’s – W
Harvey’s – H
The Works – T
2/If you were opening a fast food restaurant tomorrow, how would you position it on your map? Would it fill a gap or would you place your restaurant close to one the competitors?
In this module we examine how customers make decisions and how they behave. This short video takes a look at something called the zone of tolerance……something we all have. Think about what you will accept and more importantly what you are not will to accept. Can think of an example? Comment :-)
Positioning helps to create an image in the mind of the consumer.
Almost every element of the Marketing Mix can be used to position a business……advertising is a common way. Here is an example of Marriott uses to create an image. So what words come to your mind after viewing the ad? How is this hotel different?