A strategic Marketing Plan is covered in Module 5; the last step in MKT2235. It is a great way to tie all the modules together.
Open your notes for Module 5 and follow along these short videos and you will be prepared for this week’s class. Take notes as you watch. The first video below is a brief introduction to the Strategic Marketing Plan.
A SWOT is completed for the final case study this week. This video will however be useful in your final exam. Use weaknesses to build objectives
In order to write a Mission Statement, I first visited the Chateau Montebello web site and then watched this video to understand a little more about the business. I wrote down words that I picked up from the video and web site. Try it for yourself then watch how to write a Mission Statement below. It is three easy steps.